Meta Ads ROI Calculator

What's Your Return on Meta Ads?

Enter your target, funnel metrics, and client value. See exactly what your ad budget returns.

Step 1 — Set Your Goal

I want new clients per month.

Step 2a — Ad Performance

CPM Cost per 1,000 impressions $40

Ad CTR 2.0%

Step 2b — Funnel Rates

Landing Page CVR 3.0%

Call Show Rate 70%

Sales Closing Rate 30%

Step 3 — Client Value

Each new client is worth

to my business.

Total value per client — use their one-time fee, first-year revenue, or lifetime spend.

💸 Required Monthly Ad Spend

$4,082

$136/day

to sign 10 new clients per month

Return on Investment

9.4x

For every $1 spent, you get back $9.45

Monthly Revenue

$30,000

10 clients × $3,000

Net Profit

$25,918

after ad spend

Cost Per Client

$408

Leads Needed

Calls Held

New Clients

Funnel Breakdown

102k Impressions

2.0% click-through

2.0k Clicks

2.4% page convert

48 Leads

68% show up

33 Calls

30% close

10 New Clients

These are projections based on your inputs. Actual results depend on creative quality, targeting, offer, and market conditions.

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