Meta Ads ROI Calculator

What's Your Return on Meta Ads?

Enter your goal, what a client is worth, and your close rate. See what this funnel puts on your books first — then exactly what it costs to run.

Step 1 — What We'd Bring You

We bring you new clients every month.

Everything below is per month of working together — what one month of new clients is worth to you over their lifetime, against what that month costs you.

Step 2 — What a Client Is Worth to You

Each client pays me

and stays with me for months.

Lifetime revenue per client

$3,000/mo × 12 months

$36,000

Your profit margin What you keep after delivering, before marketing 100%

Leave margin at 100% if what they pay you is already pure profit. Businesses carrying staff and delivery cost typically land around 40–60%.

Step 3 — Your Sales

Sales closing rate Of the calls you hold, how many become clients 30%

Part 1 — What This Funnel Produces (Before Costs)

Gross Profit We Add — Every Month We Work Together

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Clients We Bring You

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every month

Lifetime Value / Client

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Gross Profit / Client

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before ad spend & our fee

Recurring Revenue Added

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Funnel Breakdown

What we run every month to hit that number

— Impressions

— click-through

— Clicks

— page convert

— Leads

— show up

— Appointments

— close

— New Clients

Part 2 — What It Costs You

What You Pay Relight Marketing

You pay us

plus a one-time setup fee of

charged once, in month one.

Our fee

Book a call to get your exact number — or try one here

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Include videographer cost

Not everyone needs one — tick this if you plan to hire a videographer

Your Monthly Investment

Meta Ad Spend —

Relight Marketing fee —

Total Monthly Investment —

Cost to acquire one client —

Part 3 — What You Walk Away With

Your Net Profit From Working With Us

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Return on Every $1 You Invest

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You Earn It Back In

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Your 3-Month Meta Ads Sprint

What the first 90 days look like, month by month — if we keep running

Period	Investment	Revenue	Cumulative Net
Month 1	—	—	—
Month 2	—	—	—
Month 3	—	—	—
90-Day Totalinvestment vs. revenue collected	—	—	—

Net profit, first 90 days —

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Months 4–6 — If You Continue Beyond the Sprint

Month 4	—	—	—
Month 5	—	—	—
Month 6	—	—	—
6-Month Totalinvestment vs. revenue collected	—	—	—

Net profit, first 6 months —

These are projections based on your inputs, not a forecast or a guarantee. Actual results depend on creative quality, targeting, your offer, your capacity to deliver, and market conditions.

Like What the Numbers Say?

Book a no-commitment discovery call and we'll walk through these numbers with your real data — and show you exactly how we'd hit them.

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